Digital menuboards - A brand building tool
May 27, 2014
Digital Menuboards are known for its focus on customer retention but Digital Menuboards are fast becoming an important brand building tool for restaurant owners. Here are some tips to get the best digital menuboard
application that will ensure both customer retention and Brand building initiatives:
? Company Logo:
The digital menuboard application must ensure that you are able to upload your business logo in it which will go with all the menuboards that you design for the display. Logo promotion is a very important factor when it comes to brand building of your business.
? Corporate colors:
The digital menuboard application must ensure that you are able to build your menuboards using your corporate colors. This includes the menuboards background where your corporate colors can be incorporated as this created a lasting impression in the minds of customers.
? Own Fonts:
The digital menuboard application must allow you to use your own Fonts. Fonts are very important brand building tool in the digital age.
? Picture upload:
The digital menuboard application must allow you to upload pictures of the menus. This is an important trust building practice. Customers tends to associate the food item with your company name as well.
? Know the chef:
The digital menuboard application must provide you with a space to upload the chef's picture/profile. This will further help you to get the customer trust. This process will ensure that the customer will relate a particular menu item with the chef.
? Custom Contents:
It is important to understand the the customers interacts with the contents NOT with the technology behind the content. So the menuboard design application must provide space for restaurant owners to create custom contents/messages. For example: weather, traffic, news, sport etc.
? Important Announcements:
The digital menuboard application must allow you to make important announcements like Events sponsored by the restaurant or any philanthropic activity sponsored by the company so that customer can participate the events and remember the company.
? Social Networking:
The digital menuboard application must allow you to publish your menuboard on URLs so that you can publish your menuboard on your social networking site like Twitter, Facebook, google+ etc. This will help you to promote your business on social networking website as well.
These are some tips to keep in mind while selecting the digital menuboard application for your restaurant business. This will help you to make informed decisions.
From technology perspective, cloud based digital menuboards, like DSMenu
, is developed keeping the branding requirements in mind. Take a DEMO
before making your decision.