Tag: Best restaurant menu design

Bluetooth Beacons – Empowering Digital Signage

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Bluetooth Beacons – Empowering Digital Signage

Beacons are witnessing growing penetration across high volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs. Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications.

The relatively lower price point of Bluetooth-based solutions is playing a pivotal role in their large-scale adoption in various domains. This, coupled with the usage of smartphones by virtually one and all has taken marketing communication to the next level.

What exactly is beacon technology?

They are low-powered, low-cost transmitters that can notify nearby mobile devices to perform a particular action when devices cross paths. The adoption of beacons by several businesses currently is primarily for marketing purposes and compliments the business’s promotion and advertising strategies. They can be deployed on retail stores, restaurants, real estate properties, amusement parks, hotels, gymnasiums, car service garages or on any business which has a point-of-sale relevance.

Bluetooth beacon are poised for large-scale adoption throughout the forecast period, with a projected CAGR of 95.3% from 2017 to 2025. Key industry players include Estimote, Inc.; Kontakt.io; Accent Advanced Systems, SLU; Onyx Beacon Ltd.; and Bluvision Inc.

How Does it work : The B2C Phenomena

To understand how beacons work let’s take an example of a Berger Quick Service Restaurant with beacon deployment.

  1. Let’s assume, beacons are deployed at the entrance of the restaurant
  2. These beacons transmit signals in its range which vary from 20m to 300m.
  3. Potential customers’ Smartphones with Bluetooth functions and within the range of beacons pick up the signals from the beacons.
  4. The customer then sends the ID number attached to the signal to the cloud server.
  5. The server responds with the action linked to the beacon ID. It could be a notification or a marketing message conveying introduction of a new appetizer, it’s special offers, combo deals and up-sells.
  6. Ideal for communicating with motorists and inform them how near the restaurant is (in meters or Km)..
  7. These notifications entice customers/motorists to visit the restaurant.

How Is The Beacon Activated

Depending on the kind of beacons you are using, indoor beacons, long range beacons, keychain beacons, pocket beacons and outdoor beacons, the activation process will vary. Some of these requires you to insert batteries whereas some of them have inbuilt batteries. Indoor and Outdoor beacons will need external batteries. Likewise, Indoor beacons and keychain beacons do not need external power button. It is these batteries and power buttons that activate beacons. Once it is activated, it pulls the campaign assigned to it and broadcasts it to smartphones nearby.

The Appeal Of Beacons To Marketers

  • Very Cost-Effective Way To Communicate To The Target Audience ; Just the need of a battery, or not even that. The cost for running it are negligible compared to the returns. Retailers reveal at least a 10% increase in profits in the first three months. Restaurants endorse 200%-400% ROI. Only the digital menu board can be as effective.
  • Location – Based Personalized Advertisements : Since the beacons send signals to smartphones nearby, they can connect well with potential customers within their vicinity. Assuming the business has demographic and psychographic details of customers, personalized messages and notifications can be sent.
  • Bridges The Gap between Offline And Online Marketing : Restaurants, retailers, gymnasiums, car garages, salons and the hospitality sectors can promote their offline business by advertising them online through the beacons. The smartphone user can also download the app of the store enroots to the town and visit the store. And people living within the vicinity get connected on a gular basis and are reminded of the various offers, lucrative deals and a great in-store experience.
  • High Click-Through-Rate : The CTR of beacon campaigns are far higher than other communication platforms such as RFID and WiFi, which entail high upfront costs and more. The average CTR of beacon campaigns are 3-4%, as compared to 0.119 in Facebook and 1-5% in Twitter. The CTR in beacons is approximately 80 times the CTR of display ads across all formats. All these facilitate better customer tracking and engagement apart from innovations in deliverables.
  • Smart Integration With Facebook And Google Ads : Bluetooth technology enables marketers to keep track of their customers by reiterate communicating even after the customer has left the store. They can convey advertising messages on Facebook and Google ads and keep the customer engaged with information on new products, services, events, loyalty programs, special offers etc.
  • Measures Offline Analytics And Customer Behavior : facilitates best marketing strategies by analyzing customer preferences and buying trends/ patterns. Further it analyses : Number of notifications sent out : Click-Through-Rate of individual places and campaigns : Which type of campaigns/ brands are performing well : Customer details, duration of visit and more.
  • Opportunity For Small Businesses To Compete With Larger Ones : While it was speculated that larger businesses will adopt beacons, with the encouraging results revealed, more and more smaller businesses are adopting it and getting better results. The benefits enable smaller businesses to design the best mix on their structured offerings with their targeted audiences. This way they build loyal customers and keep competition at bay.
  • Order-Ahead Facility and Mobile payments : From the customers’ point of view , beacons offer the next step in convenience. While a motorist is driving he can order-ahead from a restaurant upon receiving a beacon and make payments too. On arriving at the restaurant he can sit down to eat straight-away as his order has already been processed in advance. Same can be applied to car garages, hotels and salons.
DS Menu Designs For European Restaurants digital signage

DS Menu Designs For European Restaurants

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DS Menu Designs For European Restaurants

Kind attention!! For all you restaurateurs who have your restaurant business in U.K., Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain.

DS Menu, which pioneered online menu board template designs way back in 2012, has an enviable track record today in the US. Its software services in menu board designing have become an exemplary model for designing menu boards online.

DS Menu’s Core-Competence lies in the exclusive synergies of technology and creativity, which have, over the years, enabled many restaurants worldwide to achieve illustrious heights in menu board display. And these in-turns have significantly contributed in enhancing their restaurant sales & profitability.

Facilities in menu designs offered by DS Menu

(With a nominal yearly subscription)

  • You Get Access To Thousands Of Menu Board Templates: The unique expertise of our graphic designers have ensured the best menu board designs in the online market. We have built up a huge data-base of menu boards for all categories of restaurants and with all genre of food cuisine.
  • You Can Create/Design Your Own Menu Board: An unique opportunity for you to be the master of your content and full control of your design and creativity. You can do anything you wish on your menu board, in colors, symmetry, menu, food offers, captions et al!
  • You Get Access To Unlimited Colors, Graphics, Fonts And Designs: While creating your menu designs you will have complete freedom to use our tools in any which way you like. We want your menu board to have the best display.
  • Will Take You Just Five Minutes To Do The Needful: With our Tutorial guide, your work will be done in just five minutes, and you can display it on your digital screen first thing in the morning.
  • We Can Design Your Menu Board For You: In case you have paucity of time, we can do your work for you. On receiving a briefing on your menu content, we will create the most marvelous menu designs which will get you increase in sales and customers.
  • We Offer Menu Designs For Best Digital Applications: Our menu designs have cloud-based facilities which go best with signage system integrations. Regardless of the choice of your hardware your digital screens will display our exquisite menu boards.
  • We Offer Visually Appealing Playlists : You must entice your customers with food demos and entertaining food offers. Ask your chef for a BBQ cooking live ! The more you promote yourself through our playlists, the more customers you will get.
  • We Can Advise You On Your Signage Requirements: Given the impressive list of our clientele that we serve, and the deployment of digital signage by our clients, we can certainly offer consultation on your signage requirements and easy installations.

 

Various categories of menu designs offered by DS Menu

  • Menu Designs For The Fast Food/Quick Service Industry: Burgers, Pizzas, Sandwiches, Entrees, Breakfast, Brunch and many others are host to this category. Dynamic and vibrant color combinations and graphics to allure your customers.
  • Menu Designs For The Full-Service/Fine Dining Industry : Lunch, Dinner, Meals in continental cuisines, celebration in ethnic cuisines like Italian, Mexican, Japanese, French, and Indian. Vintage colors, sophisticated and elegant designs and traditional food is the hallmark of this category.
  • Menu Designs For Occasions And Events : Such as Christmas, New Year’s, Halloween, Thanksgiving Day, St. Patrick’s Day and many other exclusive menu boards are designed by us. Best graphics, color display, content and punch lines for digital display.
  • Menu Designs For Bakery /Confectioneries : Donuts, Cookies, Cakes, Pastries et al. Menus mostly in chic and trendy colors to illuminate vibrancy and attractive to kids and adults alike. Innovative with bright colors adorn the designs of the menu.
  • Menu Designs For Ice Cream Parlors And Coffee Shops ; Visually appealing, fresh and distinguished colors and graphics decorate these menus. The graphics are appetizing and entice the target audience.
  • Menu Designs For Wine Shops And Bars: Classy and vintage menu listings are prominent in these boards. Induce popularity with wine offers and delectable snacks to go with them. Will make your target audience spend time and money.

For a comprehensive menu board template collection please visit our Gallery.

Relevant Aspects Of Custom Menu Design for digital signage

Digital Signage Menu Board Designer

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Digital Signage Menu Board Designer

Designing an effective and impactful menu board has always been and still remains the topmost priority of the restaurateur worldwide and particularly in the US. In recent years the progress of digital signage technology, with its cloud-based facilities and benefits has enhanced the value of designing the menu board for digital signage upon maximum effectiveness in driving sales.  

In the fiercely competitive business world of today, Point of Sale displays can make or break a business. This is why you, the restaurateur, have spared no efforts to conceive new and fresh innovations in conveying their marketing message.  Bright and bold electronic displays placed within the business premises can create a stupendous visual impact and make a big difference to sales.

Today, online technology has enabled marketers to design a menu board or any digital display board independently and quickly. Alternatively, there are online companies such as Sign Menu who can custom design a digital menu board or any digital signage online. For details please see www.signmenu.com.
Breaking Conventions: which have for decades advocated the assistance of advertising agencies and freelance designers become redundant in this internet age. By opting to design the menu board online you save time and costs. In most situations, the discerning, collating, coordinating and completing the nuances of designing takes time, while all the time your customers have to adapt to the outdated paper menus.

Effective Integration With Hard Ware; Regardless of which signage hardware systems you have deployed, our designs will ensure best connectivity with your digital screens. And these days the best LED screens are affordable with flat-panels and exquisite pixel resolutions to offer best visual impact. If you have only a Tv screen with internet connection and a pen drive, this will adequately suffice to display online designs. And if you have a budget for a media player, even then the online designs will facilitate the best screen display.

  • Happy Valentine's day menu for digital signage for restaurants.
  • Best Coffee menu for Digital Signage from DSMenu
  • Happy Veterans day signage menu
  • Colorful brunch menu
  • Beautiful Breakfast menu
  • Best Donut menu for digital signage

Job Of An Online Menu Board Designer                                         

(Increases sales by 70%-100% within four months)

  • Online Expertise In Menu Board Designing has burgeoned in recent years: And reputed companies like Sign Menu and DS Menu are doing excellent work in servicing the restaurant industry worldwide, including the US.
  • You Can Design Your Menu Board In Quick Time; DS menu and Sign Menu sites enable you to design your menus in as little time as five minutes and without any technical savvy on your part. And you can place them on screen on a day-to-day basis.
  • Step-by- step Guide and Offer of a Tutorial: Our Sign Menu site will guide you to make your own menu board with the best tools in business. We offer facilities that go beyond mere drawings : we can work together to create something really marvelous.
  • We Can Design Your Menu Board For You: When you brief us about your menu, we will make templates of several designs and show them to you online. You can edit/modify and choose from these . awe will download them and accordingly you can place them on your signage screen.
  • Exquisite Visual Impact of Online designing; The colors, designs, graphics and content that we will provide will be ideally suited for the digital screen. We will ensure that our designs will entice your customers to visit your restaurant and try out the delicacies.
  • Offer the Best Content on your menu board: Captions, branding/logo designing are our forte. We’ll make you thrive as well with best catch lines and punch lines on your food menu, special discounts, food offers, combos, and much more.
  • Christmas/New Year and other Event based menu boards: We will design for you for all occasions. Events/occasions gives both an opportunity to showcase our exquisite and unique skills in creativity. It’s all for optimum marketing impact and offer the customer value for money.
  •  Designing Videos And Playlists; It’s certainly a novelty today. Well-crafted videos of food items and some demos by the chef has an impact. So does the playlists which feature the different variations of menu items in a sequence. The BBQ menu sizzlers, the Pizza Do-Your-Own offers, Burger combos, all make a difference.
  •  Cloud-Based Feature Novelties; You can update your menu from anywhere, by a single admin, if you have chain stores in the cities or across many cities. Likewise, you can update your menu at real-time during the busy hours and offer customers their preferences while you make money !  
  • Designing For Remote Control: In an event where you are vacationing with your family thousands of miles away from your restaurant our menu board designs will ensure real time updating of menus by remote control. You can coordinate with your staff as well and also with customers.                                                                                                                                     
 
Easy and simple menu integration with the digital signage systems

Some Designing Tips

  • 5 Care must be taken to maintain proper balance of  fonts, sizes , and color.
  • Balance Of texts And Images:It is imperative for the customer’s eye to feel comfortable reading the menu. Hence a proper balance of text and images need to be placed. To many images / graphics could disturb the visual The same for texts. Clutter must be avoided. If the menu is large with many items, two landscape or portrait boards could be used.
  • Need For empty spaces; At times there is a need for empty spaces around items. This makes the item important in the eyes of the customer. Or a picture menu board design which envelops the menu item, with content and price point mentions.
  • Screen Placing And Orientation: Another point to note is the screen placing and orientation. If placed indoors, appropriate lighting arrangements and the menu board proximity to the customer should be appropriate. Last, but not the least, the restaurant owner must find away to place his Brand/ Logo prominently on the digital menu board.

Most Cost-Effective Signage Software

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Most Cost-Effective Signage Software platform to create digital display boards for your business using cloud-based custom templates and playlists feature.

  • Menu board with lowest price
    Lowest price
    always
  • Digital menu board with no hardware cost
    With/No
    hardware
  • Easy to use menu board application
    Easy
    to use
  • Online application with massive resources
    Massive
    resources
  • Menu board application with instant update
    Instant
    Update

Relevant Aspects Of Custom Menu Design for digital signage
Relevant Aspects Of Custom Menu Design for digital signage

Signage software is directly related to digital signage. Hence, let us first briefly define Digital signage.

Digital signage is a form of communication using dynamic digital display

As opposed to static displays such as paper menus, wooden/tin standees for menu boards. Although digital signage systems or menu boards have been around the last two decades, it is only in the last 2-3years that the technology has been most widely adapted worldwide, particularly in the restaurant industry in the US.

More affordable Digital signage Hardware

This has led to the facilitation and progress of digital software. To begin with, the prices of digital screens or flat screens have dropped significantly: cloud-based software have been introduced introducing a slew of benefits for restaurants ; Wi-Fi and Broadband services have been introduced for more efficient computer and smart phone connectivity ; PC prices have also fallen, and Android-based devices which can serve as Digital Signage Players, have been introduced.

Advent Of Software Development Methods In Recent Years

Web designing/Coding along with HTML/CSS : Java script, Java, C++, Python, Block chain, SQL, and Git are the several important software that have facilitated a host of benefits in business, public service and education. In fact, within these developments specializations have been brought in such as CRM software for customer data-base which is immensely helpful for Retail, Travel, Tourism, Hotels and Restaurants. Web Work Time Tracker is a time tracking and employee monitoring software. It includes Time track and screen shots, collates export time sheet reports and adds billable contracts and generates invoices.

When it comes to presenting software services for restaurants our two websites namely, DS Menu and Sign Menu has no parallel. The following are the benefits and offerings.

Hardware Software Integration With Digital Menu Boards

The digital signage technologies have developed and evolved in such a way in the last five years so as to integrate with software programs of menu boards. For instance, when you have a computer and a TV screen only, the menu board inputs are stored in a pen drive and the computer software displays your menu on the TV screen. Similarly, if you have a media Player and a Digital screen, your computer software will showcase your menu board, videos or playlists on the digital screen.

Software Offerings By DS Menu

  • Download free Donuts menu for your restaurant.
  • Best combo meal signage menu design for your restaurant.
  • Download free bright Mexican brunch menu for digital signage.
  • Download free smoothie menu design for restaurant for digital signage.
  • Black brunch menu for restaurants.
  • Wonderful pizza menu for digital signage.

With a nominal yearly subscription

  • Opportunity To Create/Design Your Menu Board/Software : The best novelty of our sites. Sign Menu offers you a Tutorial and a step-by-step guide to designing your own menu board and down loading them. Sign Menu also offers exquisite signage templates for Gymnasiums, Car Garage, Salons, and Hotels.
  • Classy and Sophisticated Templates ; Both DS Menu/Sign Menu templates integrates graphics, colors and content perfectly. Each and every of its templates have a unique design which you can imbibe and place on your digital screen.
  • A Menu Board Gallery With All categories of Menu Boards : The Gallery houses templates spanning a wide spectrum: from Fast food and Quick Service Restaurants, Full-service Restaurants, Fine dining, Catering to even Wine Bars and Cannabis. Our valued clients take delight is placing them on Digital screens.
  • Cloud- Based Services (1) ; Chain stores and multiple location restaurants can update menu boards remotely by a single admin. This saves a lot of time and coordination offline.
  • Cloud-based Services (2) ; You can update your menu board without even being present on site. You could be holidaying two thousand miles away from you restaurant site and yet control your menu boards from your computer.
  • Enables You To Promote Up-sells ; If you wish to sell hotdogs instead of burgers at 4pm, all you have to do is click on a computer button, and your menu will change instantly at real-time. Thus, you can promote your up-sells and make more profit on those items you wish to sell.
  • Videos And Playlist Integration ; Perhaps the most effective software developed for the restaurant industry. Videos and dynamic images can present entertaining demos of food items on the menu, apart from entertaining customers. Similarly playlists offer a visual treat as the food menu is showcased in a delightful sequence.
  • Enables Day-Parting Of Menu Boards; Most often you may have multiple menus for different times of the day. For instance, breakfast/brunch till 1pm, lunch from 1pm to 4pm, and evening fast food snacks from 4pm to 9pm. The templates software is appropriately geared for these changes and you can change your menus at real-time thereby announcing the same to your customers.

Hence, as you can gather, the software hardware integration is here to stay. The latest LED Screens with HD and UHD qualities have become affordable and your software does the needful in maximizing the impact of the visuals on your digital screen.

It is all for the objective of sales, revenues and bottom lines. As the intensity of completion reaches a crescendo in your locality you will have to rely on digital signage more than ever. The novelty of exquisite food visuals on a digital screen could make your evening !

A nice menu within a restaurant for customers

Most Affordable Digital Signage Solutions

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Most Affordable Digital Signage Online Solutions that Matches Your Requirement In Just 5 minutes With NO Technical Knowlwdge!

Access to a wide spectrum of templates, free registration, free downloads,and easy tools add to the finesse in creating menu boards.

Whether you offer fine dining, full service snack & meals, or quick service fast food, you have to find a way to entice your target customers. Every template is customizable – adorned with a unique design and creativity as with images, fonts,colors and graphics. So, get cracking !

View Full Gallery
Easy and simple menu integration with the digital signage systems

Digital signage technology has progressed remarkably in the last decade and the restaurant industry worldwide and particularly in the US have seen an impassioned adaptation of them. This has been the lifeline for most Quick Service Restaurants and the Fast food restaurants who have point of sale locations, and also for chain stores who have restaurants spread all across the US.

For those of you restaurateurs who have yet to deploy digital signage systems in their business the need for it should be quite obvious to you by now.
Digital signage systems have become very affordable today. When it was first adapted by restaurants more than a decade back the average cost was around $4000, plus maintenance expenses. Today, it costs only $1500 on an average (with zero maintenance ) which includes a top-quality Digital Screen and a Media Player.

But even these are optional. That’s the best part for you !

We elucidate below a few interesting pointers on the Cost-effectiveness of the digital signage systems.

  • Download free Donuts menu for your restaurant.
  • Best combo meal signage menu design for your restaurant.
  • Download free bright Mexican brunch menu for digital signage.
  • Download free smoothie menu design for restaurant for digital signage.
  • Black brunch menu for restaurants.
  • Wonderful pizza menu for digital signage.

Economical Designing Of Your Menu Board Online

  • Even before deploying digital signage systems you need to have your menu board ready. Today, in this digitally and computer fuelled socio-economic milieu, you no longer have to depend on offline agencies such as an advertising agency to create your menu board.
  • Reputed online sites such as DS Menu and Sign Menu offer thousands of templates at a nominal yearly subscription.
  • You get the benefits of  designing your own menu board in JUST FIVE MINUTES with the myriad tools of graphics, images, fonts, colors and content at your disposal.
  • You don’t need to be tech-savvy to create designs of your choice. We can guide you step by step.
  • These marvelous templates are integrated with cloud-based facilities which can be placed on any digital screen.
  • We have menu board templates across all genre of restaurants: from Fast food and Quick Service to Full-service and Fine-dining. Also includes ethnic cuisine such as Italian, Chinese, Mexican, Japanese, you name it !

Digital Signage Options For Your Menu Boards

( 60% to 100% increase of business in the first 4 months)

With intense competition bearing down at your backyard and the pressures that you deal with everyday in running your business it is the digital screen display of your menu board that will be the light at the end of this tunnel. Almost literally !

With the advent of affordable Digital screens (Range $400-$600 and more if budget permits) are of high quality like the HD LED Screens, UHD Cathode Rays, Flat-Panel displays of different sizes. These LED screens are of various high intensity Pixel (Density 1920 x 1080) resolutions. Some of the best brands are LG, Samsung, US-LED. With these buys the visual appeal of your menu board will be unmatched !

The price of an average Media Player costs between $150-$200, and there are several brands available with Amazon. If you have the budget you may even go in for a $1000 buy. Please bear in mind that the Media Player is a one-time investment.

Here are some suggestions for your digital signage deployments :-

  • A Tv Screen And Pendrive/Memory stick is all a small and medium size business needs for digital display. Minimum cost. The Tv needs to have internet connection. All you have to do is connect the pendrive with the menu inputs and these will be displayed on Tv .
  • A Digital Screen And A Media Player can be used if you have a budget . as per latest estimates in the US, it costs only $1500 at an average to set up a digital signage system at point of sale locations. The Media Player will enhance the resolutions and visual appeal of the menu board on screen.
  • Only A Computer And a Digital Screen can suffice if the business can do without the Media player. Here too, the visual impact will be as good on the digital screen and the URLs stored in the computer will light up the digital screen. And just in case the internet connection is disrupted the computer can operate the screen without interruption.

Set Up a Restaurant Menu Board Online That Matches Your Requirement In Just 5 minutes With NO Technical Knowlwdge!
Set Up a Restaurant Menu Board Online That Matches Your Requirement In Just 5 minutes With NO Technical Knowledge!

Benefits Of Cloud-Based Digital Signage Deployments

  • Multi-store menu board locations can be controlled and monitored by a single admin : You can edit/update your menu boards concurrently at all your stores anytime just by a click of a button.
  • Enables updating you menu even if you are not on the site and thousands of miles away : Your laptop computer will do all for you. You can also be in touch with your staff, inventory, customers and more.
  • Facilitates real-time menu updating quickly. No need for tedious manual chalk board writings and dusters . With a click of a button your breakfast menu will change to a lunch menu at 1pm with the entire fresh spread on display.
  • Best for promoting up-sells ; If you want your customers to have burger combos at 4pm instead of hotdogs as your hotdogs are running out, all you need to do is announce the same on the display screen with an offer or a discount.
  • Branding of innovative food items : Specially for occasions such as Christmas, New Year’s, Thanksgiving, Halloween and several others. The digital screen will do all for you in showcasing your special sea food delicacies (example).
  • Exhibit Entertaining Videos and Playlists : With a nominal yearly subscription you can download templates of videos and playlists from our sites in Sign Menu and DS Menu. Great way to promote your business.
  • Effective Customer connects : Your digital screen menu board can be showcased on facebook, instagram, and other social media sites which will enable you to increase your customer data-base with demographic profiles.
  • You can create Apps for the Smart phone including Beacon technology : These days restaurants are promoting their business effectively on mobile Apps and tie-ups with delivery companies like Uber Eats, Swiggy and Zomato.

When you ponder on the above benefits a one-time investment of only $1500 for your signage systems becomes insignificant. Digital signage is here to stay. We can see signage all around us. And despite being ubiquitous it’s novelty refuses to diminish. Virtually all big names like McDonald’s, KFC, Subway, Domino’s Pizza, Pizza Hut and many others have increased their revenues manifold by conveying their menu spread effectively through the digital screens.

Major benefits of custom digital signage menu in restaurants

Custom Menu Design for your Restaurant

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Custom Menu Design for your Restaurant

You ( Restaurateurs of Quick Service Restaurants and the Fast food restaurants) have a dynamic business and face intense competition in whichever city you are based in. The daily pressures of coordination with suppliers and vendors : the monitoring of inventory : meetings with the chefs: managing the staff: getting the décor indoors ready for customers, are already some of the important jobs performed by you. In all this, preparing the menu board for display is perhaps the most important of jobs that you have to deal with.

It is here that Custom Menu Design plays a crucial role along with digital signage. Given that the food items are already planned in advance, you have the option today of creating/designing his custom menu from reputed online site such as ours (DS Menu). You have to design a menu board that will not only entice the customer into coming in, but also has to contribute to your sales. Hence, the need to focus on an effective menu board display, at your point-of-sales locations. The following are the ways that you can install a digital signage system and integrate this with your Custom Menu Board Design.

Custom Menu Design And Digital Signage

A digital platform for “360deg.” Business promotion

60% – 100% increase in sales in first 4 months

Digital signage has revolutionized the restaurant industry in the past decade and has facilitated Custom Menu Designs like never before. Digital screens of different and attractive sizes, particularly the LED screens, have been passionately adapted by the fast food restaurants. These screens present best visual appeal of food items/graphics and also display color and content most effectively to cater to the sales strategies of your business. The following are the several ways in which you can adapt digital signage.

  • A Tv Screen And Pendrive/Memory stick is all a small and medium size business needs for digital display. Minimum cost. The Tv needs to have internet connection. All you have to do is connect the pendrive with the menu inputs and these will be displayed on Tv .
  • A Digital Screen And A Media Player can be used if you have a budget . as per latest estimates in the US, it costs only $1500 at an average to set up a digital signage system at point of sale locations. The Media Player will enhance the resolutions and visual appeal of the menu board on screen.
  • Only A Computer And a Digital Screen can suffice if the business can do without the Media player. Here too, the visual impact will be as good on the digital screen and the URLs stored in the computer will light up the digital screen. And just in case the internet connection is disrupted the computer can operate the screen without interruption.

Relevant Aspects Of Custom Menu Design

Relevant Aspects Of Custom Menu Design for digital signage

90% customers recall the visual appeal of a great menu board And become loyal customers

When it comes to designing a menu board several factors have a bearing on the inputs. Online designs have a basis with two sizes which can be placed best on a digital screen for best visual appeal and impact. Whereas the basic designing of the menu headers, food items, captions, special offers are the prerogative of the restaurateur, there is an imperative need to balance all aspects of designing for maximum results.

Graphics

The axiom ‘A picture can speak a thousand words’ is most relevant for menu boards. Since it directly impacts on visual appeal and allures customers indoors. Depending on the spread of the menu, you have to have a judicious mix of graphics and content, and balanced by colors. For instance, for a burger or a pizza restaurant with 12 items, the graphics of these two items can be placed in various places on the board so as to make it most attractive for customers. Often, many reputed restaurants go for just one large visual of a burger or a hotdog or a pizza on their menu board and these are sell-outs !

Colors

Another vital part of the menu board. Footfalls in US restaurants have increased by more than 80% month-on month. Red, yellow and brown are usually perceived as dynamic colors where as blue and green colors are perceived as having a calming effect of the mind apart from projecting cool and fresh. Salads, soups, sea-fish items, lobsters, fruit juices, smoothies are some of the items in the latter category, where as burgers, hotdogs, pizzas, steaks, sandwiches, entrees come under the dynamic category. The chalk board menu is also effective as it has a vintage appeal. White and black background colors can be very classy and sophisticated too.

Content

They say content is king. It really is. The best captions can generate an additional sales of upto 200% in a single day. On a menu board it is good content that drives sales. Like a bright catchy caption. Or a graphic with content, combo offers, special items, food offers – are all important facets of content. It is content that conveys the restaurant’s marketing message most effectively. Particularly for events and occasions such as Thanksgiving Day, Mother’s Day, Halloween, Christmas, New Year’s and several more.

The Menu Items Spread

If menu items less than ten profits jump by 70%, is the experts opinion in the US. Essentially, you have to decide based on certain factors like demand, tastes and preferences of customers, the restaurant’s inventory, the up-sells and cross-sells, food offers, combos and the rest of it. However, too many items can create a clutter and interfere with the overall design.

It is advisable to have the best mix of economy items, expensive items, combos, that can generate the maximum sales per day and have a healthy bottom line at the end of the month.

Benefits Of Custom Menu Board Design With Digital Signage

(Will ensure healthy profits for many years)

Manage multiple menu board at different location

Cloud-based Facilities

You can monitor and update menu without being present on the site. You could be vacationing with your family in the Caribbean’s and yet can edit/update your menu board in New York. Also holds good for chain stores wherein all the menu boards are synchronized under one admin. Makes a great impact on sales increase and customer engagement.

Update menu board anytime and remotely

Updating/Editing Menu Board At Real Time

You can have multiple menus at various times in the morning, afternoon and evening can update his menu at any time by only a press of the button. Example, from 9am till 12noon you can have a breakfast/ brunch menu, from 12 noon to 4pm a lunch menu and after 4pm till 9pm snack menu and so on. You will be in complete control of your sales.

Marketing Of Up-sells/Cross-sells

If you need to sell burgers at 6pm you can convey this message on your digital screen. Offer combos, burger+ French fries or coke. Or a slew of Sandwiches. Persuade your customers to try. They will, not just to oblige you but there may be yearning for it just the same. Quite often you need to push your offers.

Improvise On Video And Playlists

This is the best part of a Custom design. You can create your own sources of marketing your menu and displaying the same on a digital screen. Videos of sizzling BBQs, appetizing burgers and hotdogs, lip-smacking pizzas and ice creams, refreshing beverages, juices and smoothies, and with your chef demonstrating the cooking of various items adds to the fun-filled and vibrant ambiance.

Marketing Of Custom Menus’

Given the numerous social media platforms today and our increase usage of the Smart phone, marketing of custom menus are a novelty. Personal messages like latest on your menu, special food offers, combo discounts, upcoming festivals/events or even a Hi Hello to your customers will bring you loyalty. You can also create your restaurant Apps or tie in with a food delivery companies like Swiggy, Zomato or Uber Eats or any other and they will promote your business for you.

Digital Signage Installation

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Increase your customer base by 40% and your profitability by 60% in just four months with DS Menu’s guide on digital menu board installation.

As the impassioned adoption of digital menu boards by the restaurant fraternity worldwide has gained momentum, the nitty-grittys on it’s installation at  Point-of-sale locations  deserves a detail mention. Further, technology today has unleashed sophisticated digital/LED screens and menu boards in the market for best audio-visual viewing pleasure. And that too at economical prices which medium and even smaller restaurant businesses can afford.
 

The Digital Menu Board – Hardware Options

The following are the easy hardware options :-
  • A Tv or a signage screen connected to an internet connection.
  • A Tv or a signage screen with a memory stick or pen drive.
  • A Tv or a signage screen connected with a media Player.
In recent years the use of  the media Player has gained popularity among the restaurant fraternity. The digital signage player, also known as a media player, is a computer device that renders content to a TV, monitor, or other digital display. Any Tv that we see in the public space is usually powered by a media Player such as airport terminals, railway platforms, hotel lobbies, sport stadiums, and digital menus. It is available in the market for as low as $30 and as high as $1000. Among the leading manufactures are Screen Cloud and Enplug.
 

Digital Display Content

We all know content is king. And today, digital signage technology has brought about manufacture of sophisticated digital screens in the form of LED technology which facilitates the best presentation of menu boards with optimum viewing pleasure. It all boils down to enticing customers in the quickest possible time by showcasing a brilliantly devised menu board. The more the customers, more the sales and profitability. In this context, advent of internet and online services have opened up the landscape of digital menu boards. Hitherto, restaurateurs had to take recourse to offline services relating to menu board content, which was in most cases time consuming and expensive. Today, online companies specializing in designing and creativity of menu boards rule the roost thereby saving time and costs for the restaurateur. The benefits of online menu board design are the following :
  • Menu board design and creation online can be done in the matter of minutes.
  • Huge flexibility in design options as menu board inputs can be stored in a computer.
  • A gallery of menu board templates can be showcased for your choice and download.
  • The creative inputs namely the fonts, colors, icons, graphics, images and content can be demonstrated immediately.
  • Online menu creation can be integrated easily with sophisticated screens and media Players.
  • Cloud-based facilities in digital signage can be easily operated online by restaurateurs.
  • Videos, Playlists and animations can be devised to make the menu board effectively engaging for the target audience.
It is here that DS Menu deserves mention. A pioneer in online menu board creativity (since 2012), it rides on an impressive reputation for delivering the best menu designs for restaurants worldwide.
 
  • Best Coffee menu for Digital Signage from DSMenu
  • Bright combo menu for your restaurant.
  • Best Donut menu for digital signage
  • Download Combo menu template
  • Happy Veterans day signage menu
  • Happy Valentine's day menu for digital signage for restaurants.
  • Bright mexican brunch menu.
  • Modern donuts menu for a restaurant.
 

DS Menu EnhancesYour Digital Menu Board Systems

Digital signage technology has enabled the restaurant fraternity to adopt sophisticated screens and devices for a host of benefits. And we at DS Menu will take your menu board to the next level of display wherein you save costs as well as offer the best viewing experience for your customers.
 

We enable easy and simple integration with the signage systems.

You can create your menu board online on DS Menu website + connect it to a Tv/screen with a memory stick or pen drive. The content displayed on the screen will have the best viewing pleasure and impa
  • Create your menu board design from DS Menu
  • DS menu will create/design a menu board for you
  • Copy the menu board to a memory stick
  • Place the memory stick onto screen/TV
  • Display the content

Benefits:

  • Cost effective: Only screen and a memory stick needed.
  • Low maintenance: Any non technical person can design and handle this application without any hassle.
  • A vast Template Gallery and designer support provided by DS Menu.
 
 

We open your signage horizons to Cloud-based solutions

Menu Board creation with DS Menu + Smart TV with browser + Internetconnection.
  • Create your menu board design from DS Menu
  • Copy the URL and paste the URL to the browser
  • Display the content on the Tv screen

Benefits:

  • Instant menu content update at real times, a must-benefit for up-sells.
  • No need to download and upload the menu board after updates/ edits.
  • Physical presence on business site not mandatory. Can be operated from anywhere.
 
  • “While my QSR is in Melboune I have to travel a lot. Had been seeking ways to modernize the business with digital menu boards. Thanks to DS Menu’s cloud-based programs, am now able to keep in touch with my business with menu and content updates even when I am more than thousand miles away. Has enhanced sales by at least 25% in the last one year.”

  • John Donovan

    Canberra
    Australia
  • “My restaurant has a large menu. Posting the content and creating the design on a digital menu board was a challenge. Customers were getting confused. Many thanks to DS Menu for devising a structured menu with brilliant graphics. The results were there for all to see. Sales have zoomed 40%, and customer base by 65% in the last six months.”

  • Alistair Mc Creedy

    Montreal
    Canada
  • “My Pizza restaurant has a digital menu board and the business achieves a large weekly turnover. Sales are good. However, am unable to keep updated on stocks & raw material, particularly on the up-sells on a daily basis. Thanks to DS Menu’s unique design and graphics, real-time updating can now be done easily, and I can coordinate with my vendors accordingly.”

  • Alfredo Francesca

    Milan
    Italy
 

DS Menu  : Your Best Cost-Saver

Simpler Signage Options:

For those of you restaurateurs who are operating on a shoe-string budget, or those who wish to save costs on hardware, we at DS Menu can help make things easier.
  • You can get your menu board connected to a Tv or a signage screen by doing away with a purchase of a media Player. This connect can be done with a memory stick, such as a Pendrive, and will still ensure optimum viewing pleasure for your customers.
  •  For businesses who wish to avail of cloud-based solutions, your online menu board created with DS Menu can be connected to a smart Tv screen with browser and internet connection. Here too, you may do away with a media Player if you find it adds to your costs significantly.

Makes Redundant Advertising Costs:-

  •  We devise exquisite graphics and content for your menu board for your Point-of -sale locations.You don’t need to spend on Tv or print or in any other medium. Your menu board content will suffice in enticing potential customers.
  • Once you are with us, you don’t need to seek menu board services offline. We offer you a vast gallery of templates at a nominal cost, in addition to all the neccessary tools that go into making an exquisite menu board.

Enhanced efficiency in the ordering process :-

  • Money saved is money earned. And we at DS Menu will facilitate cost-saving by designing your menu in a manner that will reduce the perceived waiting time for customers, will foster quicker ordering process, and improve the staff-kitchen coordination.
  • Your digital menu board, created by us, will enable you to promote your up-sells. It will also intimate the position of your inventory and stocks at real times such that you can be in touch with your vendors and coordinate your payment schedules accordingly. The benefit of real-time dynamics provides you an opportunity to assess your business at any point, accurately.

Digital menu board for coffee shop

Restaurant Menu Design

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For a restaurant to survive and thrive, a great menu design from the customer’s perspective is imperative. And as many of you QSR’s are burning the midnight oil on how to woo more customers, we at DSMenu can contribute  significantly since we can assist you in creating an exquisite menu board online that will integrate perfectly with digital signage technology. In other words, when you display your menu board on a digital screen you will fetch more customers, more sales and more profits for your business.

In this persuit for perfection, great menu board designs also do the following:

  • They decrease perceived waiting time of customers by at least 25%.
  • They make the ordering process more efficient by 20 mins to an hour: from tables to the kitchen.
  • 20% potential customers indulge in impulse purchases which enhances business by at least 25%.
Online menu board creation with DSMenu is most cost-effective

If you are currently using offline services for menu board creation, we offer you a much economical and aesthetically far superior tools for the job. We empower you to create your own menu board on our website. Or alternatively, we offer to create and design a menu board for you.

As a restaurateur, you would know that the quality of the food you serve is of prime essence, and a lot of thought and time must have gone into this. Hence, the menu display on a digital screen should reflect this level of detail,as well as be a visual representation of your theme, tone, and values as a restaurant.

Your menu board speaks for you. Would you want it slick and elegant ? Chic and sophisticated ? Or would you rather have it trendy and flamboyant with some finesse.

Facets And Dimensions For Digital Menu Board Design

This is with particular focus on your digital display of your menu board at Point-of-sale locations. As your business is dynamic, it is essential for you to discern the cardinal aspects of your menu board for maximum impact. After all, end of the day it is your sales that count. In this context we request you to focus on the following dimensions:

Know your customer for digital menu design

Know your customer

Your digital menu board, along with it’s marketing message must have a target audience which you can categorize in terms of age and income groups, demographics,social profile and psychographics. You may keep a questionnaire handy, as a feedback document, after they are done with their meals. The questionnaire could contain relevant information on their tastes and preferences, along with their contact numbers, email address and social media linkages. All these will assist you in profiling your customers.

Choose proper Menu Layout for your restaurant

Menu Layout

A very critical aspect, particularly when the display is on digital screen/menu board. It is estimated that 60% of your work in enticing the customer is done if your menu layout has adequate impact. You have to be sure how many precise items will be on the menu : how to layout the menu in a visually appealing way: which items to list first: the optimal ratio of food to drink items: why longer menu item descriptions sell more. We at DSMenu will provide you a vast array of template designs from where you can choose the most suitable layout for your digital menu board / screen, including the content.

Psychological Aspect of Menu listing for your restaurant

Psychological Aspect of Menu listing

This is interesting. Your menu is like a resume. Particularly when illuminated on a digital screen indoors or at the entrance. So, first impressions count. Experts have revealed that almost 75% customers see from the middle of the menu and then travel to the top right, and then their gaze travels top left. For each menu heads they see the first and last entries. Of course,if a particular menu item is highlighted in a box or in a picture frame, this obviously stands out. Here then, typefaces and font sizes are relevant. We at DSMenu can advise you the appropriate menu listing design based on your menu items.

Colorful brunch menu

Colors for influencing customer mood and choices

Colors evoke moods and emotions. This is undisputed. Studies have revealed that almost 90% of potential customers are influenced by colors. Orange is perceived to increase hunger while yellow and red are dynamic colors which many burgers, pizza and Mexican cuisines adopt. Delicious seafood items can be adorned in blue denoting the sea. Certain shades of blue also represents calm, poise and tranquility. Likewise, salads presented in green makes it look fresh. While creating/designing your menu board we at DSMenu can offer you a spectrum of mix and match of colors/styles to choose from.

Chalk menu or Blackboard menu for digital signage

Graphics and pictures

An appetizing visual in a menu adds to the creativity. That said, it is also true that too many graphics may spoil a menu board, make it seem like over-selling. For QSR’s, graphics most effective since just one large picture of a juicy burger can entice the entire town. On the other hand, graphics for fine dining or full-service restaurants can be made more creative with appropriate sizes and colors. We at DS menu can help you create your own graphics and playlists from our vast gallery of templates, or else, our expert graphic designers can do the needful for you.

A clear digital menu for a coffee bar

Menu Engineering (relating to prices)

This too is important and forms a part of menu design creativity. Prices of ‘decoy’ items ( items highly priced in order to entice customers on lesser price items) can be placed in a particular part of the board. Then also, discounts, up-sells, combos and other privileges can be presented accordingly. This is a part of menu listing and we can interface online and guide you on this, if need be. In a nutshell, we at DSMenu assist your restaurant business in creating/designing the most important aspect of your business- the menu board- which you can ideally display offline on a digital menu board/screen. We contribute value and aesthetics to your menu board which in-turn brings in more customers, more sales, and more profits to your business.