Indeed. The wine drinker has always been discerning, besides being savvy with the bevy of wine brand names cherished across several countries,mostly European. Very often though, an occasional wine drinker , your customer, is completely at sea when presented with a wine menu. This is where your sommelier comes in. A restaurant’s sommelier is usually in charge of assembling the wine list, educating the staff about wine, and assisting customers with their wine selections.First , let’s define wine and it’s cardinal differences with hard liquor. Wine is an alcoholic beverage that is made from fermented grape juice. And liquor is an alcoholic beverage made from distillation after the process of fermentation. Wine has an alcohol content of less than 15%, where as liquor has alcohol content of above 35%. Types of hard liquor are whiskey, scotch, brandy, vodka, gin, and rum. Types of wine are  Bordeaux, Chianti, Merlot, Point Noir and Rioja. They can be further classified into red wines, white whites, rose and sparkling wines, dry wines etc.

We, at DS Menu have designed innumerable wine menu boards given the needs of different categories of restaurants. For, as we observe, the wine menu is not confined to the wine bars alone. While the wine bars do have a novelty in being exclusive, and cater to a wine-savvy elite clientele, fine dining restaurants too stock a sizable variety of wines for their customers. These servings and offers stem from the traditional European etiquette whereby a bottle of wine is still a preferred accompaniment with a sumptuous meal.

The Wine Cocktail deserves a brief mention since an important segment of customers prefer a mix of wine and a lighter version of alcohol. A wine cocktail is a mixed drink, similar to a true cocktail. It is made predominantly with wine (including Champagne and Prosecco), into which distilled alcohol or other drink mixer is combined.

Industry Trends Globally And In The US

• Total Revenue in 2018 : $ 70.5 bn, a growing trend.
• Number of Businesses : 1,874 and counting…
• Average Annual Growth – 2014 – 2019 : 3.8 %
• Industry Employment – 11,585, a growing trend.
• Over the five years to 2019, the industry has experienced stable growth, taking advantage of an evolving hospitality landscape, and expected to grow further.
• The global wine market is expected to reach USD 450.59 billion by 2024, registering a CAGR of 5.8%, during the forecast period (2019 – 2024).
• 26% of the wine volume sold in the US last year was imported, with Italy in the lead for overall sales, followed by Australia, New Zealand, France, and Argentina (Swindell, 2019).
• The wine market is driven by increasing demand for wine, due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally.
• Changing taste and new preferences among consumers, along with increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wine are expected to fuel the growth of the wine market.
• Asia-Pacific is expected to witness rapid growth, during the forecast years. This is due to an increase in the number of companies that produce wine in China, India, and Japan. An increase in demand for premium wines and growing westernization also act as factors that drive the growth of the wine market in this region.
• The industry has generally outperformed the Bars and Nightclubs industry in the US (IBISWorld report ) as a whole, as per capita wine consumption and has trended upward at a strong pace.
• Moreover, the industry has achieved significant popularity with both the industry’s youngest and oldest consumers (age group 18-35 and 65+).

( Sources : mordor intelligence.com, IBIS World Report, lizthachmw.com )

DS Menu Contributions With Your Digital Wine Menu Board

• Increases your sales,for sure ! DS Menu designs your menu board in a way that entices potential as well as existing customers to your restaurant. We make your menu board speak much more than words. We do our basics well by getting your customer inside your premises. Once they come in, make it count !
• Hosts An Alluring Ambiance : If you are a fine dining restaurant or an exclusive wine bar your customers will most probably be the connoisseurs and the elite. Hence, your digital menu board needs to be classy and sophisticated. And in order to create this effect we have on offer a slew of background colors to make a vintage or a vibrant menu board as you require.
• Highlights Wine Offers And Discounts : We are perceptive as well as sensitive to your sales strategies. We know how to make your menu focus on the up-sells and can devise promotional captions to hard-sell certain wines with ‘try 6 glasses for $30’ or even sell a glass of wine at the cost of a bottle !
• We Devise Unique Designs And Formats : Given the length and breadth of your menu items we can create different permutation and combination of formats with color synchronizations. For instance, if you have more than 20 items , the board can be vertically divided into four equal parts with multi-colors adorning the menu. Then again, if your menu consists of only 10 items, a white background color with bright red headers and black typeface will make the board chic and trendy.
• We Innovate On Graphics And Images : A wine menu does usually require a few images of glasses or bottles to be showcased. Graphics of unique and vintage wine glasses does add to the classy effect of the menu and needs be depicted enticingly, yet judiciously. We do keep in mind that your customers drink wine for taste and enjoy the ambiance.
• We Advocate On Your Stocking Low Cost Wines As well : Many of your customers with economy budgets will seek low-cost yet, good quality wines. Hence, it is prudent to have a handy stock of them, along with the premium ones. You may market the low cost wines as a combo item with the food menu. Or offer it gratis to new customers, or at special occasions like the New Year’s, the Halloween’s, St Patrick’s Day, Father’s Day etc.

For more, please visit our ‘Gallery’ for Wine menu boards and templates.