Custom Menu Design for your Restaurant
You ( Restaurateurs of Quick Service Restaurants and the Fast food restaurants) have a dynamic business and face intense competition in whichever city you are based in. The daily pressures of coordination with suppliers and vendors : the monitoring of inventory : meetings with the chefs: managing the staff: getting the décor indoors ready for customers, are already some of the important jobs performed by you. In all this, preparing the menu board for display is perhaps the most important of jobs that you have to deal with.
It is here that Custom Menu Design plays a crucial role along with digital signage. Given that the food items are already planned in advance, you have the option today of creating/designing his custom menu from reputed online site such as ours (DS Menu). You have to design a menu board that will not only entice the customer into coming in, but also has to contribute to your sales. Hence, the need to focus on an effective menu board display, at your point-of-sales locations. The following are the ways that you can install a digital signage system and integrate this with your Custom Menu Board Design.
Custom Menu Design And Digital Signage
60% – 100% increase in sales in first 4 months
Digital signage has revolutionized the restaurant industry in the past decade and has facilitated Custom Menu Designs like never before. Digital screens of different and attractive sizes, particularly the LED screens, have been passionately adapted by the fast food restaurants. These screens present best visual appeal of food items/graphics and also display color and content most effectively to cater to the sales strategies of your business. The following are the several ways in which you can adapt digital signage.
- A Tv Screen And Pendrive/Memory stick is all a small and medium size business needs for digital display. Minimum cost. The Tv needs to have internet connection. All you have to do is connect the pendrive with the menu inputs and these will be displayed on Tv .
- A Digital Screen And A Media Player can be used if you have a budget . as per latest estimates in the US, it costs only $1500 at an average to set up a digital signage system at point of sale locations. The Media Player will enhance the resolutions and visual appeal of the menu board on screen.
- Only A Computer And a Digital Screen can suffice if the business can do without the Media player. Here too, the visual impact will be as good on the digital screen and the URLs stored in the computer will light up the digital screen. And just in case the internet connection is disrupted the computer can operate the screen without interruption.
Relevant Aspects Of Custom Menu Design
90% customers recall the visual appeal of a great menu board And become loyal customers
When it comes to designing a menu board several factors have a bearing on the inputs. Online designs have a basis with two sizes which can be placed best on a digital screen for best visual appeal and impact. Whereas the basic designing of the menu headers, food items, captions, special offers are the prerogative of the restaurateur, there is an imperative need to balance all aspects of designing for maximum results.
Graphics
The axiom ‘A picture can speak a thousand words’ is most relevant for menu boards. Since it directly impacts on visual appeal and allures customers indoors. Depending on the spread of the menu, you have to have a judicious mix of graphics and content, and balanced by colors. For instance, for a burger or a pizza restaurant with 12 items, the graphics of these two items can be placed in various places on the board so as to make it most attractive for customers. Often, many reputed restaurants go for just one large visual of a burger or a hotdog or a pizza on their menu board and these are sell-outs !
Colors
Another vital part of the menu board. Footfalls in US restaurants have increased by more than 80% month-on month. Red, yellow and brown are usually perceived as dynamic colors where as blue and green colors are perceived as having a calming effect of the mind apart from projecting cool and fresh. Salads, soups, sea-fish items, lobsters, fruit juices, smoothies are some of the items in the latter category, where as burgers, hotdogs, pizzas, steaks, sandwiches, entrees come under the dynamic category. The chalk board menu is also effective as it has a vintage appeal. White and black background colors can be very classy and sophisticated too.
Content
They say content is king. It really is. The best captions can generate an additional sales of upto 200% in a single day. On a menu board it is good content that drives sales. Like a bright catchy caption. Or a graphic with content, combo offers, special items, food offers – are all important facets of content. It is content that conveys the restaurant’s marketing message most effectively. Particularly for events and occasions such as Thanksgiving Day, Mother’s Day, Halloween, Christmas, New Year’s and several more.
The Menu Items Spread
If menu items less than ten profits jump by 70%, is the experts opinion in the US. Essentially, you have to decide based on certain factors like demand, tastes and preferences of customers, the restaurant’s inventory, the up-sells and cross-sells, food offers, combos and the rest of it. However, too many items can create a clutter and interfere with the overall design.
It is advisable to have the best mix of economy items, expensive items, combos, that can generate the maximum sales per day and have a healthy bottom line at the end of the month.
Benefits Of Custom Menu Board Design With Digital Signage
(Will ensure healthy profits for many years)
Cloud-based Facilities
You can monitor and update menu without being present on the site. You could be vacationing with your family in the Caribbean’s and yet can edit/update your menu board in New York. Also holds good for chain stores wherein all the menu boards are synchronized under one admin. Makes a great impact on sales increase and customer engagement.
Updating/Editing Menu Board At Real Time
You can have multiple menus at various times in the morning, afternoon and evening can update his menu at any time by only a press of the button. Example, from 9am till 12noon you can have a breakfast/ brunch menu, from 12 noon to 4pm a lunch menu and after 4pm till 9pm snack menu and so on. You will be in complete control of your sales.
Marketing Of Up-sells/Cross-sells
If you need to sell burgers at 6pm you can convey this message on your digital screen. Offer combos, burger+ French fries or coke. Or a slew of Sandwiches. Persuade your customers to try. They will, not just to oblige you but there may be yearning for it just the same. Quite often you need to push your offers.
Improvise On Video And Playlists
This is the best part of a Custom design. You can create your own sources of marketing your menu and displaying the same on a digital screen. Videos of sizzling BBQs, appetizing burgers and hotdogs, lip-smacking pizzas and ice creams, refreshing beverages, juices and smoothies, and with your chef demonstrating the cooking of various items adds to the fun-filled and vibrant ambiance.
Marketing Of Custom Menus’
Given the numerous social media platforms today and our increase usage of the Smart phone, marketing of custom menus are a novelty. Personal messages like latest on your menu, special food offers, combo discounts, upcoming festivals/events or even a Hi Hello to your customers will bring you loyalty. You can also create your restaurant Apps or tie in with a food delivery companies like Swiggy, Zomato or Uber Eats or any other and they will promote your business for you.
