Digital Signage Installation

 

Increase your customer base by 40% and your profitability by 60% in just four months with DS Menu’s guide on digital menu board installation.

As the impassioned adoption of digital menu boards by the restaurant fraternity worldwide has gained momentum, the nitty-grittys on it’s installation at  Point-of-sale locations  deserves a detail mention. Further, technology today has unleashed sophisticated digital/LED screens and menu boards in the market for best audio-visual viewing pleasure. And that too at economical prices which medium and even smaller restaurant businesses can afford.
 

The Digital Menu Board – Hardware Options

The following are the easy hardware options :-
  • A Tv or a signage screen connected to an internet connection.
  • A Tv or a signage screen with a memory stick or pen drive.
  • A Tv or a signage screen connected with a media Player.
In recent years the use of  the media Player has gained popularity among the restaurant fraternity. The digital signage player, also known as a media player, is a computer device that renders content to a TV, monitor, or other digital display. Any Tv that we see in the public space is usually powered by a media Player such as airport terminals, railway platforms, hotel lobbies, sport stadiums, and digital menus. It is available in the market for as low as $30 and as high as $1000. Among the leading manufactures are Screen Cloud and Enplug.
 

Digital Display Content

We all know content is king. And today, digital signage technology has brought about manufacture of sophisticated digital screens in the form of LED technology which facilitates the best presentation of menu boards with optimum viewing pleasure. It all boils down to enticing customers in the quickest possible time by showcasing a brilliantly devised menu board. The more the customers, more the sales and profitability. In this context, advent of internet and online services have opened up the landscape of digital menu boards. Hitherto, restaurateurs had to take recourse to offline services relating to menu board content, which was in most cases time consuming and expensive. Today, online companies specializing in designing and creativity of menu boards rule the roost thereby saving time and costs for the restaurateur. The benefits of online menu board design are the following :
  • Menu board design and creation online can be done in the matter of minutes.
  • Huge flexibility in design options as menu board inputs can be stored in a computer.
  • A gallery of menu board templates can be showcased for your choice and download.
  • The creative inputs namely the fonts, colors, icons, graphics, images and content can be demonstrated immediately.
  • Online menu creation can be integrated easily with sophisticated screens and media Players.
  • Cloud-based facilities in digital signage can be easily operated online by restaurateurs.
  • Videos, Playlists and animations can be devised to make the menu board effectively engaging for the target audience.
It is here that DS Menu deserves mention. A pioneer in online menu board creativity (since 2012), it rides on an impressive reputation for delivering the best menu designs for restaurants worldwide.
 
 

DS Menu EnhancesYour Digital Menu Board Systems

Digital signage technology has enabled the restaurant fraternity to adopt sophisticated screens and devices for a host of benefits. And we at DS Menu will take your menu board to the next level of display wherein you save costs as well as offer the best viewing experience for your customers.
 

We enable easy and simple integration with the signage systems.

You can create your menu board online on DS Menu website + connect it to a Tv/screen with a memory stick or pen drive. The content displayed on the screen will have the best viewing pleasure and impa
  • Create your menu board design from DS Menu
  • DS menu will create/design a menu board for you
  • Copy the menu board to a memory stick
  • Place the memory stick onto screen/TV
  • Display the content

Benefits:

  • Cost effective: Only screen and a memory stick needed.
  • Low maintenance: Any non technical person can design and handle this application without any hassle.
  • A vast Template Gallery and designer support provided by DS Menu.
 
 

We open your signage horizons to Cloud-based solutions

Menu Board creation with DS Menu + Smart TV with browser + Internetconnection.
  • Create your menu board design from DS Menu
  • Copy the URL and paste the URL to the browser
  • Display the content on the Tv screen

Benefits:

  • Instant menu content update at real times, a must-benefit for up-sells.
  • No need to download and upload the menu board after updates/ edits.
  • Physical presence on business site not mandatory. Can be operated from anywhere.
 
  • “While my QSR is in Melboune I have to travel a lot. Had been seeking ways to modernize the business with digital menu boards. Thanks to DS Menu’s cloud-based programs, am now able to keep in touch with my business with menu and content updates even when I am more than thousand miles away. Has enhanced sales by at least 25% in the last one year.”
  • John Donovan

    Canberra
    Australia
  • “My restaurant has a large menu. Posting the content and creating the design on a digital menu board was a challenge. Customers were getting confused. Many thanks to DS Menu for devising a structured menu with brilliant graphics. The results were there for all to see. Sales have zoomed 40%, and customer base by 65% in the last six months.”
  • Alistair Mc Creedy

    Montreal
    Canada
  • “My Pizza restaurant has a digital menu board and the business achieves a large weekly turnover. Sales are good. However, am unable to keep updated on stocks & raw material, particularly on the up-sells on a daily basis. Thanks to DS Menu’s unique design and graphics, real-time updating can now be done easily, and I can coordinate with my vendors accordingly.”
  • Alfredo Francesca

    Milan
    Italy
 

DS Menu  : Your Best Cost-Saver

Simpler Signage Options:

For those of you restaurateurs who are operating on a shoe-string budget, or those who wish to save costs on hardware, we at DS Menu can help make things easier.
  • You can get your menu board connected to a Tv or a signage screen by doing away with a purchase of a media Player. This connect can be done with a memory stick, such as a Pendrive, and will still ensure optimum viewing pleasure for your customers.
  •  For businesses who wish to avail of cloud-based solutions, your online menu board created with DS Menu can be connected to a smart Tv screen with browser and internet connection. Here too, you may do away with a media Player if you find it adds to your costs significantly.

Makes Redundant Advertising Costs:-

  •  We devise exquisite graphics and content for your menu board for your Point-of -sale locations.You don’t need to spend on Tv or print or in any other medium. Your menu board content will suffice in enticing potential customers.
  • Once you are with us, you don’t need to seek menu board services offline. We offer you a vast gallery of templates at a nominal cost, in addition to all the neccessary tools that go into making an exquisite menu board.

Enhanced efficiency in the ordering process :-

  • Money saved is money earned. And we at DS Menu will facilitate cost-saving by designing your menu in a manner that will reduce the perceived waiting time for customers, will foster quicker ordering process, and improve the staff-kitchen coordination.
  • Your digital menu board, created by us, will enable you to promote your up-sells. It will also intimate the position of your inventory and stocks at real times such that you can be in touch with your vendors and coordinate your payment schedules accordingly. The benefit of real-time dynamics provides you an opportunity to assess your business at any point, accurately.

Digital menu board for coffee shop

Restaurant Menu Design

For a restaurant to survive and thrive, a great menu design from the customer’s perspective is imperative. And as many of you QSR’s are burning the midnight oil on how to woo more customers, we at DSMenu can contribute  significantly since we can assist you in creating an exquisite menu board online that will integrate perfectly with digital signage technology. In other words, when you display your menu board on a digital screen you will fetch more customers, more sales and more profits for your business.

In this persuit for perfection, great menu board designs also do the following:

  • They decrease perceived waiting time of customers by at least 25%.
  • They make the ordering process more efficient by 20 mins to an hour: from tables to the kitchen.
  • 20% potential customers indulge in impulse purchases which enhances business by at least 25%.
Online menu board creation with DSMenu is most cost-effective

If you are currently using offline services for menu board creation, we offer you a much economical and aesthetically far superior tools for the job. We empower you to create your own menu board on our website. Or alternatively, we offer to create and design a menu board for you.

As a restaurateur, you would know that the quality of the food you serve is of prime essence, and a lot of thought and time must have gone into this. Hence, the menu display on a digital screen should reflect this level of detail,as well as be a visual representation of your theme, tone, and values as a restaurant.

Your menu board speaks for you. Would you want it slick and elegant ? Chic and sophisticated ? Or would you rather have it trendy and flamboyant with some finesse.

Facets And Dimensions For Digital Menu Board Design

This is with particular focus on your digital display of your menu board at Point-of-sale locations. As your business is dynamic, it is essential for you to discern the cardinal aspects of your menu board for maximum impact. After all, end of the day it is your sales that count. In this context we request you to focus on the following dimensions:

Know your customer for digital menu design

Know your customer

Your digital menu board, along with it’s marketing message must have a target audience which you can categorize in terms of age and income groups, demographics,social profile and psychographics. You may keep a questionnaire handy, as a feedback document, after they are done with their meals. The questionnaire could contain relevant information on their tastes and preferences, along with their contact numbers, email address and social media linkages. All these will assist you in profiling your customers.

Choose proper Menu Layout for your restaurant

Menu Layout

A very critical aspect, particularly when the display is on digital screen/menu board. It is estimated that 60% of your work in enticing the customer is done if your menu layout has adequate impact. You have to be sure how many precise items will be on the menu : how to layout the menu in a visually appealing way: which items to list first: the optimal ratio of food to drink items: why longer menu item descriptions sell more. We at DSMenu will provide you a vast array of template designs from where you can choose the most suitable layout for your digital menu board / screen, including the content.

Psychological Aspect of Menu listing for your restaurant

Psychological Aspect of Menu listing

This is interesting. Your menu is like a resume. Particularly when illuminated on a digital screen indoors or at the entrance. So, first impressions count. Experts have revealed that almost 75% customers see from the middle of the menu and then travel to the top right, and then their gaze travels top left. For each menu heads they see the first and last entries. Of course,if a particular menu item is highlighted in a box or in a picture frame, this obviously stands out. Here then, typefaces and font sizes are relevant. We at DSMenu can advise you the appropriate menu listing design based on your menu items.

Colorful brunch menu

Colors for influencing customer mood and choices

Colors evoke moods and emotions. This is undisputed. Studies have revealed that almost 90% of potential customers are influenced by colors. Orange is perceived to increase hunger while yellow and red are dynamic colors which many burgers, pizza and Mexican cuisines adopt. Delicious seafood items can be adorned in blue denoting the sea. Certain shades of blue also represents calm, poise and tranquility. Likewise, salads presented in green makes it look fresh. While creating/designing your menu board we at DSMenu can offer you a spectrum of mix and match of colors/styles to choose from.

Chalk menu or Blackboard menu for digital signage

Graphics and pictures

An appetizing visual in a menu adds to the creativity. That said, it is also true that too many graphics may spoil a menu board, make it seem like over-selling. For QSR’s, graphics most effective since just one large picture of a juicy burger can entice the entire town. On the other hand, graphics for fine dining or full-service restaurants can be made more creative with appropriate sizes and colors. We at DS menu can help you create your own graphics and playlists from our vast gallery of templates, or else, our expert graphic designers can do the needful for you.

A clear digital menu for a coffee bar

Menu Engineering (relating to prices)

This too is important and forms a part of menu design creativity. Prices of ‘decoy’ items ( items highly priced in order to entice customers on lesser price items) can be placed in a particular part of the board. Then also, discounts, up-sells, combos and other privileges can be presented accordingly. This is a part of menu listing and we can interface online and guide you on this, if need be. In a nutshell, we at DSMenu assist your restaurant business in creating/designing the most important aspect of your business- the menu board- which you can ideally display offline on a digital menu board/screen. We contribute value and aesthetics to your menu board which in-turn brings in more customers, more sales, and more profits to your business.