Ways To Advertise The Digital Menu Board

Restaurant Menu Boards In Challenging Times

Panic, shock and anxiety do have a major positive impact: they galvanize the victim to act. This is perhaps the most inspiring reality of the restaurant industry worldwide, including the US, given the ongoing Covid-19 pandemic.In the initial stages of the pandemic, complete lockdowns were made to happen by the States and the Governments. Gradually, in phases, trade and establishments began to open up amid certain health safety norms which included social distancing, use of hand sanitizers, wearing of masks, gloved hands while cooking, washing and sanitizing all décor inside restaurants, table tops, payment counters. The medical fraternity has also come out with body temperature-check machines.

Essentially, for the restaurant business, only one equation counts: that between the restaurateur and the customer. And the valued customer, despite wanting to venture out and taste his favorite burger or pizza, has been forced to hibernate during this pandemic.

Although things have opened up in the past two months, customers are still wary to venture out to a restaurant and dine indoors, given the still rising rate of infections. Many customers now make do with take-away and curb-side eating while seated inside their vehicles. This has left the restaurateur little choice but to come to the customer. This makes the digital menu board and the marketing message all the more purposeful.

Ways To Advertise The Digital Menu Board

  • Get your restaurant listed in the Google’s My Location or yelp. This would increase visibility to those searching for a menu.
  • Ensure a top ranking in the Google SEO. Also post your menu online for easy viewing. Customers too would be searching for their gourmet palates!
  • Organize and erect more signage points near your restaurant. Apart from mention of new business hours and safety precautions, you can place appetizing food graphics.
  • Update the restaurant’s website. On the opening page, place your digital menu board along with timely and essential information.
  • Be accessible: show your customers their options; call-ahead ordering or take-away, or curb-side service. Accordingly, you need to design your menu board with your offerings.
  • For home delivery service provided by you, reassure customers on the promptness and safety precautions. Also, ask customers to check your digital menu board online.
  • Enable customer’s access through Apps: ensure that your digital menu is incorporated. This will reassure customers that you are in business and happy to serve their favorite items.
  • Offer Gifts Cards and Merchandise coupons on a threshold meal purchase. This will build brand loyalty and effective customer engagement in these times.
  • Keep your messages positive. Create humorous promos and videos and entertain your customers. Communicate sensitivity. Customers too will reciprocate with empathy.

Focus On Safety & Healthy Foods On Digital Menu Boards

  • We at DS Menu suggest that your activity should be as much online as possible ( for Quick Service/Fast food), in re-creating your menu board for digital screen display.
  • New and Attractive Menu Designs for Take-away. Recommended that you have a menu with fewer items: only those items preferred or in demand to be displayed on the digital screen.
  • Focus On Healthy Foods: Preferred food items should be Soups and salads, cheese, stews and sandwiches. Along with health drinks like milk, orange juice, lemonades, green tea, ginger tea etc.
  • Safety Measures To Be Highlighted on Menu Board (1): the social distancing norms, provision of hand sanitizers, waiters serving them by wearing gloves on their hands.
  • Safety Measures Mention on Menu Board (2): Well cooked food, clean and sanitized cutlery, table cloths and furniture, and non-touch payment options.
  • Menu Board Designs for Home Delivery: Select food menu for online display: text, colors, graphics and content can be designed appropriately.
  • Menu Board Designs For Curb-Side Service: A digital screen advertising the day’s specials, combo offers, meals and coupons for two or more customers. Safe and hygienic food containers.
  • Communicate Your New Digital Menu Board Effectively by messages on customers’ smart phones and social media sites such as facebook and instagram. Let them be informed, always.

Eating out/ dining out is an age old recreation for all. As human beings we eat food. And sometimes we crave for the delicious foods that we cannot cook at home, and hence the need to visit a restaurant and eat all that we desire. A pandemic cannot take this craving away.

We at DS Menu look forward to serving you with care and empathy in these trying times. For more details on our exquisite menu board templates please log onto https://www.dsmenu.com/menuboard-gallery