We, at DSMenu have always prided on the fact that we have consistently delivered the best of creative menu board templates to the restaurant fraternity. Among our impressive repertoire of work are the Medicinal Marijuana menu boards which have facilitated sales of this therapeutic drug (derived from the Cannabis plant) to thousands of patients worldwide.
Best Medicinal Marijuana menu design app for your business grow

Trends And Statistics

  • Legal cannabis clocked sales of $10 billion worldwide in 2018 alone.
  • 33 states in the US use medicinal marijuana for various types of ailments.
  • Approx 9400 active licenses for the marijuana business have been issued so far.
  • In 2017, the cannabis market went up by 37% worldwide. Indicates its effectiveness.
  • US accounts for 90% of the marijuana market worldwide. Legalisation has its merits.
  • 55 million Americans are medicinal marijuana users, out of which 60% are men.
  • Among all users in US, 18% comprise of cannabis smokers aged between 18-29.
  • Average price of an ounce of marijuana is $320 of good quality. $25 for 1/8th quantity.
  • Average start-up cost of a marijuana dispensary is $7,75,000. Very high indeed !
  • Average start-up cost for unregulated small sized dispensar is $1,00,000.
  • The average customer spends between $25-$50 per trip to a marijuana dispensary.
  • Small and medium retailers doing well in California, Washington, Nevada and Colorado.

Source : fitsmallbusiness.com

Yes ! Be a winner ! A successful medicinal marijuana business requires good business acumen in the domains of investment, procurement, presentation and delivery. DS Menu, with it’s fabulous menu creations, facilitates your business objectives effectively.

Marijuana Menu Boards Vs Other Menu Boards

  • First and foremost, we need to know that medicinal marijuana is not a cuisine. It’s menu board is a presentation of one or multiple varieties of the marijuana extract which can be consumed/ingested in several ways including that of eating (edibles).
  • Medicinal marijuana are sold from a dispensary or a pharmacist’s shop (retailer) and not a restaurant. It is essentially take-away. All other food cusines are available in a restaurant where there are sit-in facilities for customers as well as take-away options.
  • Medicinal Marijuana products are exclusively meant for medicinal purposes , where as other menus such as those of Burgers, Pizzas, Sandwiches, Chinese, Mexican , Italian, Bakery, Wines, Brunch, Juice bars and all others are primarily for satiating hunger, taste or pleasure. Hence, the marketing content of QSR menu boards will be different.
  • Follows from above, the target audience or the potential customers for the marijuana menu board are essentially patients coping with a major ailment, whereas the target customer for any other cuisine can be anybody with the capability to purchase.
  • QSR menus such as that of a burger, pizza, or a tacos can have add-ons and sides like french fries, veggies or a beverage. Discounts, freebies and food offers are aplenty. But the marijuana menu is strictly medicine, with different methods of usage and dosage features. Some discounts are offered occasionally. Generally the menu seems dull and mundane, but they save lives nonetheless !
  • Medicinal marijuana, in all forms, is far more expensive than all other food items which we call cuisine. But they are definitely more durable. For instance, the average price of good quality marijuana will cost $320,( even a 1/8th dosage of it costs $40 ), and will have a dosage stretching several weeks, whereas, most other cuisine ie burgers, pizzas, sandwiches, steaks, brunch items, and ethnic cuisines cost far less but are consumed immediately.
  • The Marijuana business is essentially a sellers market and the restaurant business is basically a buyer’s market. These equations are bourne out of the demand-supply function. Procurement of good quality cannabis is vital. Hence, prices are higher which makes the profitabilty of a marijuana dispensary far greater than most QSR’s on the average.

DS Menu’s Medicinal Marijuana Menu Boards

Some Distinctive Attributes For Digital Menu Boards

  • Basic Objective : DS Menu endeavors to entice customers rather than hard-sell, since the customer is a medical patient. Further, a customer seeking a particular variant of the drug, or it’s method of usage, is most often specified (and prescribed) by a medical practitioner. A dispensary or a retailer can at best enumerate the benefits of the drug.
  • Projects Reliability and Trust : This is imperative. Since the menu items are meant for therapeutic purpose, each item is procured by the retailer with the utmost care and hence needs to be projected as reliable and of certified quality. And DS Menu ensures this projection with its creativity.  Customers who have benefitted from these drugs come back to the retailer and become it’s loyal customers. Satisfied customers recommend the dispensary or the retailer to others too.
  • Delineats the Methods of Consumption : DS Menu designs take special care of the headers. Whether it is the Edibles ( based on which we identify a menu board) or the several other ways in which medicinal marijuana can be consumed / ingested ie, Smoking,Vaporizing, Beverages, Trans dermal Patches, Sprays, Topical and Raw fresh marijuana, DS Menu has showcased all of these with exquisite clarity supprted by graphics and images on the digital menu boards, as also with quantity and price specifications.
  • Visual appeal ; The target customer for marijuana products can be from all walks of life. Keeping this in mind DS Menu’s creativity is designed to have maximum impact on the target audience . It is intended to entice a potential customer or endorse loyalty from a regular customer. After all, a visually appealing menu board does have its advantages.
  • Marketing Content : DS menu keeps the marketing message simple. The marketing message, if any, is primarily centred around a health benefit, which has been tried and tested. The retailer is all too aware of the importance of his products and hence the quality of the products and his vendors are beyond scrutiny. This is quite in contrast with a burger menu where health benefits are virtually nil and yet the playlists are so appetizing !
  • Creative Strategy for competition: DS Menu’s menu board designs are for all categories of dispensaries,small, medim and large. Hence, there are variations and contrasts. While there may be many dispensaries and retailers in a city competition may exist but not in the same intensity as a quick service Pizza or a Burger restaurant. In most cases, a patient seeking a marijuana product will probably know the availability trends, the quality and prices of several shops in his city/town.
  • Design and Creativity : Truly unique. Given digital signage technology, the digital menu boards have the desired impact for Marijuana menus as well. The bright and bold glittering content does evoke a sense of well being and positivity.

The special attributes with DS Menu’s templates include colors, typefaces, icons, graphics, images and content which are designed with much thought and precision, given the number of headers in a menu . Light colors with bright tyoefaces are as chic and elegant as bright background colors complimented by other multicolors. Likewise, different colors of typefaces, fonts, icons add to the creativity and design. Graphics and images lend sophistication and vibrancy to the ambiance. Please see the Gallery for details.

One thought on “Medicinal Marijuana – A Fresh Elixir

  • The attributes of Medicinal Marijuana menu boards are mentioned in the blog in some detail. Its unique marketing propositions present a paradigm shift from the regular fast food and full-service menu boards. The marketing message is primarily centered on a health benefit, which has been tried and tested. The retailer is all too aware of the importance of his products and hence the quality of the products and his vendors are beyond scrutiny. Each item is procured by the retailer with the utmost care and hence needs to be projected as reliable and of certified quality. And a menu board ensures this projection with its creativity. Customers who have benefited from these drugs come back to the retailer and become its loyal customers. Satisfied customers recommend the dispensary or the retailer to others too.

    Another notable facet of medicinal marijuana menu boards are that they are placed at the pharmacist’s shop or at a dispensary and are take-away: not as in a restaurant where people sit and eat. The various consumption methods are elucidated in the blog.

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