As a matter of reference in this article, New Technology is considered as Digital Signage solution in restaurant business. Old practice is considered as the primitive way of using board or papers for menuboards display. While comparing New Technology with the Old practice, there are 2 vital parameters for comparison: Cost and Easiness to use.
Just some days back a market research is done by a leading managment consulting firm on restaurant business. The 20 member team covered 370 restaurant business from across 28 countries from different continents. Apart from researching on the "food habits based on geo location", The team also found a demand of technology solution to some of the restaurant owner's requriements.
There are 12 facts to using Digital Menuboards: Centralized control of menuboard content, Better pricing flexibility, Cost effective way to change to change menu, Order Accuracy, Fast, Simple, Customer engagement, Fresh content, Customize graphics, Menu Up-sell, Creating offers and Sales tool.
Digital menu boards are for more than just putting beautiful pictures of food items and its costs. The dynamic nature of digital signage menu boards opens up a varied menu of capabilities that can provide ambiance and improve the bottom line. Content is what makes the digital market "Unique". It adds more than just to put menu items and cost. It can contribute more towards Promotion, merchandizing, and entertainment in some form. The biggest trait of digital content is that it can engage the customer/s.
Digital signage menuboard took the centrestage in the restaurant promotions, be it Pizza shop, food court or any other dining estalishment. Even Sports bar, beverage joints are not untouched from this growing global trend. Digital signage screen gives a very smart, stylish and polished look to the menuboards thereby engaging the customers. To add more spice to this, there are Apps now which will allow menuboard designs SIMPLE and FAST !!.
What is the feasibility of an App which will allow restaurant owners to design their menuboard online, independently.
How is the market demand for such an App which will help in online digital signage menuboard design. Will wait for the views.
We are thinking of organizing a competition where users will be able to create digital menuboards online.
The winner will get access to the menuboard design App for 1 month without any cost.
All participants will get the option to download their menuboards which they can use on their digital signage device.
How about an App that will help in menuboard design for digital signage?
Just wondering, how much is the demand for such an App.